Here are some poor listing titles for this product: Let's look at a common, highly-desirable product-the Nike Air Vapormax Plus "Obsidian & Photo Blue" sneaker, released in January 2018.Ĭreating good listing titles can be tricky-as this Nike Air Vapormax shoe demonstrates.Ĭonsider how shoppers might search for this or similar products. With that said, a poor title can certainly hurt your search visibility. If you're lagging in any of these areas, don't expect a perfect title to put you at the top of results-because it won't. Today your placement also depends on your images, seller performance record, feedback, price, shipping and returns policies, and your sell-through rate. Gone are the days when your listing title alone determined where you rank in eBay search results. Listing titles need to balance strong searchability with readability and professionalism-both matter. In practice, it's the interplay between these two that makes for a great listing title. Remember that to actually make a sale, you have to stand out and get shoppers to click and buy, not just fly past as they scroll. Yes, it's true-eBay listing titles can to some extent either improve or imperil your placement in eBay search results.Įnticing shoppers to click and buy. Why? Because most of the help out there focuses on how titles affect your search ranking-yet there are two reasons to care about your listing titles: I can not tell sellers how to list items in an a la carte manner, but sure think it is a good idea it makes sense and should be available to sellers and buyers.Every seller wants to know how to make the best possible eBay listing titles, and lots of online content exists to try to help sellers do just this.īut listing titles are a more complex subject than is often recognized. Consolidaded pricing may also make shipping and handling cheaper because some items may be packed and shipped together into one package, which would be best used with flat-rate shipping. If a la carte pricing was available, it would simplify selling by consolidating items being sold into one listing and would also benefit buyers because they would have the convenience of one-stop shopping in a single listing no need to search around for items of interest to them. However, nothing would beat a listing that had the bike as the main item and give the buyer of the bicycle the option to purchase additional items at a set price or with an " or best offer" feature I call this " a la carte pricing."
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